Case Study

Coastal Chiropractic – Melbourne, FL

New Business Location and Showcase Business

Tami Smith of Coastal Chiropractic in Melbourne, FL, approached me about creating a welcome video for their website to include the interior of their offices, their friendly staff and the philosophies of Dr. Lee.

In my consultation with Dr. Lee, I found him to be very charismatic while he spoke and I thought that a script would potentially squash that aspect of his personality. To keep his charisma in place, I simply recorded the answers to several questions and took bits and pieces of that recorded conversation to make the final video.

The overall video is based on Dr. Lee’s interview with snippets of the office and testimonials where it made the most sense for the flow. The length of the video is longer than I would suggest for a marketing piece, but for a welcome page for someone to learn a little more and overcome some trepidation, I think it’s spot on!