Case Study

Femme Fatale Arms – Palm Bay, FL

Welcoming, Differentiation Video

Maria Dockery, owner of Femme Fatale Arms, decided that it was time to expand her marketing to include video. Her goal was to create a welcome video for their website that would help potential customers to understand how her store is different as well as helping people, especially women, to feel more comfortable prior to coming into her store.

We worked a script together that would highlight key points that she wanted to highlight and I spent 3 1/2 days at the shooting range and the store to capture all of the video that I would need to not only create this video, but others that we discussed for the future. I created a storyboard, obtained music, recorded customers, b-roll of the store, the range, customers and classes.

The video shows the interior of the store, friendly staff, the range, training classes and the professionalism you can expect to find.